Originally Posted by alanm
So basically it's whom ever they save the good story lines for.
Well, not always. Take Chris Jericho, for instance. He was basically left to his own devices in WCW, and due to his cleverness, charisma, and innate ability to draw incredible heat, he got super-over even as management paid little to no attention to him. The Motor City Machine Guns in TNA are a similar case of midcarders who managed to win the crowd over on their own, without needing much support from the bookers.
On the flip side is someone like X-Pac, after whom "X-Pac heat" was named. People just did not give a shit about him no matter what he was doing. Lots of guys who get nice opportunities still fail to get over due to their own shortcomings or just bad luck.