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Will Smith is the closest thing to a "Sure Bet" in Hollywood.
He's arguably the biggest star in film today and he generally chooses "safe" roles ("Ali" notwithstanding).
He's probably the most "likable" movie star around. No drugs, no drunken driving, no arrests, no non-sense, good family man, etc.
He's the guy everyone wants to see win.
Memorial Day is taken by the HUGE summer blockbusters.
July 4th is the runner-up. Not as much pressure to perform but it's a 3-4 day weekend.
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