Cade hasn't been pushed yet. My guess is what they'll do is have him join with DiBiase, Jr, and maybe Cody Rhodes to form a young heel stable, with Jericho as the mouthpiece. All these 2nd generation guys. Maybe DH Smith if they ever decide to stop burying him. Part evolution, part four hoursemen.
They're not going to turn any of these guys into stars overnight. What they have to do is stuff like this, where Cade takes out Cena, and then they need to stick with it. They can't have him job next week. Slowly turn it from "WTF?" into something more than a fluke.