Quote:
Originally Posted by Phobia
Guess who pays in the long run? The customer. Companies pass their overhead costs on to the consumer or they don't stay in business for long. If this hair-brained scheme costs - say, a credit card company $1.5 million in 2008 they'll raise their rates to cover the cost.
Sure, it will hurt them short-term and they'll possibly re-evaluate their marketing strategy but they make a lot of money with those postage-paid cards - or else they wouldn't be spending hundreds of thousands of dollars to have them mailed out to everybody in the USA.
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Hair brained scheme? This is the product of a brilliant mind.