It definitely gives the advantage to the more aggressive team, so I like that. I'd like the coin flip to go away, and just give the home team a choice, especially in the playoffs.
I think simply guaranteeing one possession per team would work as well. Not like college... kickoff, and the first team has to score or punt, and then it's sudden death after that. I like your version a little better though, because there's a better chance it doesn't turn into a FG kicking contest.. it's just a little weird saying 'first one to x points wins'.
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