FA isn't the complete answer...but it's an important piece of the puzzle. Look at the Patriots. A great deal of their roster is FAs, undrafted FAs or trades where they realistically gave up very little (i.e. the player they wanted was undervalued or "troubled" enough that the other team wanted to get rid of them).
Yes, there must be a base of talent that you yourself draft/sign and develop. But you've got to be a player in free agency too...a wise player. You draft/sign for 70-80%...then go after a FA or two to put you over the top.
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