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Please. Roadrunner equated to Zen like Elmer Fudd equated to quantum physics. He was nothing more than a skinny, obnoxious, little bird who had more luck than brains. A magic bird with the ability to walk off a cliff onto thin air without falling? Give me a break. Personally, I felt empathy for the coyote guy. He worked his ass off and for what?
As for Acme, I recognize their economic interest and I'm certain that the coyote was a pretty good customer. And it goes without saying that the coyote's inability to effectively utilize their products led to additional, short-term sales. However, I highly doubt that Roadrunner did anything for their overall reputation as a manufacturer of bicycle-powered aircraft, for example. I'm confident that their marketing department was smart enough to realize that, would have welcomed Roadrunner's death, and by including details in their subsequent advertising, realized substantial growth in the coyote sector.
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