Okay, I'm drinking a bottle of Welch's "100% Apple Juice" (in big letters). Yet, right under that, in smaller letters it says, "From Concentrate, With Added Ingredients".
Ingredients: apple juice from concentrate (filtered water, apple juice concentrate), malic acid (for tartness), ascorbic acid (vitamin C).
Well, gee, last time I did math, that's not 100% apple juice, you a@@holes!! 100% apple juice would be, oh, I dunno... 100% f**king APPLE JUICE, no?
It's shit like this that pisses me off. Like the latest hoodwink to be perpetrated is "No Trans Fats!" even when you see something "partially hydrogenated" in the ingredients list. BULLSHIT! They're playing semantic word games. What it really means is, "Per serving size, there is less than 1 gram of trans fats" or "there is less than 1% of trans fats". This allows them to claim "no trans fats". Yeah, it's not 1%... but it MIGHT be 0.97%. And if you eat, say, three servings--which is easy 'cause most of the serving sizes are for small mice or supermodels--you WILL get a healthy dose of trans fats. Lying sacks of weasel shit.