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My best move early on was to work cheap for the first couple of clients whom I felt would be good communicators for my cause. This is especially true IMO if you're competing against known or existing entities/competition. They have to have a reason to try "the new guy".
Work very hard to keep those initial clients happy. Heck, I sent emails today to some clients from a couple of years ago, just to keep my name fresh and make sure they were happy and didn't need anything.
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