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Okay, first things first:
Where did you get your shoes? Did you just go to Footlocker and buy something off the shelf? If so, you're doing yourself a MAJOR disservice. The first thing you need to do is go to a reputable running store. I don't know where you're from, but Metro Walk and Run here in KC does free video stride analysis by trained professionals for FREE. I cannot stress enough that simply buying a high quality shoe is not enough if it doesn't properly fit your running stride. If you need motion control shoes, it doesn't matter if you buy $1 million shoes, if they aren't motion control, they're not going to do you a bit of good.
Secondly, do you stretch? If not, I'd suggest 30 seconds per day, warm or cold. Just do it.
Third, does it only happen on the treadmill? Try the elliptical and see what happens. I used to have this problem. Thought it was shin splints, but shin splints go away over time; they don't get worse. I had compartment syndrome. To this day, I still can't run on the sidewalk or a treadmill. It's the constant pounding that aggravates it. So, I just stick to the elliptical and cycling. If I run, I do it on grass, which works just fine, thankfully, so I can continue playing soccer.
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