I'm in the minority that likes the Olympics. It gives us a chance to feel that national solidarity and pride that the rest of the world gets whenever their country plays soccer. There are a lot of diverse events, all interesting in their own ways. You get hot chicks in skimpy (summer) or skintight (winter) outfits. What's not to like? I don't go out of my way to TiVo stuff but, while it's being aired, I'll certainly keep the TV tuned to it.
Besides, sometimes, when the Russian chicks figure-skate, they glide towards the camera with one leg held high and you get a nice snatch shot.