Originally Posted by sedated
but anything he gives you, he "picked out for you".
I guess this sheds some light on why women love cards so much. I see it as an overpriced generic peice of cardstock; she apparently goes the next 2 days with a mental gif of me wandering the isles of hallmark trying to find the perfect card just for her.
The card itself isn't really the issue. It's the time I spend interviewing the card writer to be sure that he or she has the skill to capture the right sentiment, and then working with the writer on draft after draft to get the wording just right. And then looking over all of the proofs of the cover art, identifying the art that matches the concepts the writer is working on, and then working on various versions, adding a unicorn here or moving a flower there. Producing the card is easy compared to the work that I put in before it gets to that stage.