I did some digging and found some additional recent endgame discussion:
Star Wars: The Old Republic end game is 'brand new system'
Bioware says it's 'never been done in an MMO before'
Tuesday 9-Mar-2010 4:44 PM
Bioware has revealed that end game content in Star Wars: The Old Republic will mix the classic MMO system with "something brand new".
The 'endgame' content offers players incentives to stay in the game once they've reached maximum level.
Speaking to PC Gamer in its new 'MMO issue', the game's creative director James Olhen said:
"We're looking at classic [endgame] systems, but we're also doing something brand new that hasn't been done in an MMO before. So we're going to mix those two together."
Olhen then got hushed by the game's product manager, but added that Bioware was keen for players to continue questing after hitting maximum.
"We want to make sure the endgame isn't completely different to what you have been doing," he said. "So there will be a natural progression... We want to make sure that when people play ToR they feel like they never run out of content... that it's an epic story."
And then some lucasarts comments on those comments
First, we have to address James Ohlen. First off -- he is a total badass. He probably did more really amazing RPGs than anyone around, so he is allowed to say things like that. He is allowed to think outside of what us, the rest of us normal humans, are allowed to think about.
I think what he talking about is that we do have aspirations to do some really exciting things. One of the things that we want to try to do with our endgame is something that is very much Star Wars, so I don't know how you want to interpret that, but I think is what James is hinting. I don't think anyone has had an endgame quite like what Star Wars delivers.
The main point is that we have aspirations of doing something really exciting. We understand about what people want to do in an endgame, so we want to make sure that we fulfill that. We also want to make sure that we push the boundaries on what is possible and what is cool.
I didn't talk to James about the comment, but I know where he comes from and where he thinks. He thinks a little bit differently than everybody else. So I am guessing that it is going to be good. If James says it's going to be good, then it is going to be good. That is the stamp that you need.
So it looks like they maybe have a better idea than came across in the other article I posted.
Not a surprise, but apparently they're going all-out at E3.