Guy on the Nerdist had a bit that reminded me of here. Talking about how, at the time of Michael Jackson's death, the fanpage for Red Lobster's Cheddar Biscuits became ground zero for mourning fans. Just pages of people reminiscing about Michael, then an occasional person not in the know posting about how awesome Red Lobster Cheddar Biscuits are, then people admonishing him that 'now is not the time.'
- I need Malcolm. You're too Martin. Know what they did to him, they killed him. . .
- Didn't they kill Malcolm too?
- No, no, no, they say that. But ain't nobody seen the body since the funeral.
- That's how funerals work.