Quote:
Originally Posted by |Zach|
Top of mind Top of mind.
I think we as consumers make more decisions sub consciously than we think from the advertising that is thrusted into our lives every hour. Just a hunch I don't have anything to back that up...it is above my pay grade.
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You are 100% correct.
http://www.interbrand.com/en/best-gl...ands-2010.aspx
That's basically a measure of what the brand is worth. Not the company. Not the operations. The brand itself. Coke's is worth $70B.
Their job in the Super Bowl is to be noticed, make people remember you, and maintain your brand. A lot different from a brand like Chrysler that's trying to get you to notice you, get you to think about buying, get you to think about buying your car specifically, and then convince you to buy after you've weighed 3 or 4 car choices.
Chrysler may have gotten people to Step 1. But a Super Bowl ad isn't going to be nearly enough to get them through Steps 2-4.