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Depends on your income level, downpayment availability etc.
If you are looking to build on the raw land you will probably want to get a construction loan to start. Wells has a product which is a temporary to permanent loan. They will loan you the money to buy the land and set up an escrow account to dole out the money as the building progresses. Once the project is complete, the construction loan would roll into a long term conventional loan.
Sometimes the builders will offer terms or potential buy downs on the rates or closing cost incentives. They often have some type of deal worked out with the L/O (loan originator) at a local bank. Usually, these loans will start off with a local bank and then get sold on the secondary market to a bigger bank like Wells, Citi, B of A, etc.
Depending on your income they also have CRA loans which are Community Reinvestment Act loans where banks provide favorable terms and loans with as little as 2% down with no mortgage insurance to people who are building houses in areas that qualify under HUD guidelines for low to moderate income.
FHA also has 203k loans which will loan you the money to purchase a property and then escrow the money to make the improvements, and then roll it into a fixed product. There are all kinds of products out there. Shop around, talk to your builder and find out who they are using and interview them. Then take that knowledge and talk to someone at another bank to compare apples to apples.
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