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Originally Posted by Wazu
Impression from their own marketing material - Seems to me like it muddies the waters by identifying you by your "Google Account" which you may or may not already have or care about. Or maybe you have several. Rather than just approaching it as an independent site asking for whatever e-mail you care to provide and granting you a brand new account. Could be wrong. Also doubt the whole "circles" thing. People are narcissists, they want to talk to the whole group and be able to excuse it as just being part of the program. Let them select certain groups and it suddenly becomes e-mail distribution lists.
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I strongly disagree. I censor myself pretty heavily on facebook because there are things I'd be more than willing to say to my friends, but not to my parents.