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I've been to one in DC a couple times. The entire place is pretty much house brands, but the quality level is certainly much higher than "Great Value" and that type of thing. People who do a lot of shopping there swear it's less expensive than about any other grocery store out there, but the quality is just as good. I couldn't really judge from my limited experience, though.
They also have a pretty good selection of "hippy" food (as I affectionately call it), such as organic foods, gluten free stuff, and a plethora of stuff that vegetarians would like.
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