Quote:
Originally Posted by CHENZ A!
This is what I don't get....
How can they afford to sell good tasting wine so cheap? Is there a limit to how many bottles you can buy in one trip? Do they run out a lot? Why don't bums buy their booze at TJ's?
I need answers!  |
Well, nobody ever claimed the 2 buck Chuck was good. Don't get me wrong, it can be passable, but I'm certainly not opening one to pair with a good meal. Now if I'm serving 100 people at a wedding reception, then hell yeah. There is a limit with Charles Shaw (2 buck Chuck), but that limit is 8 cases or 96 bottles, and nothing is stopping anybody from bringing a friend to buy another 8.
Forgetting the Chuck for a bit, there are quite a few private label wines there in the $7-$10 range that are absolute steals. To answer your question on how TJ's does this, we will look at an example. Say a good sized vintner has a stellar crop that yields a stellar bottle of wine. The bottle is good enough to yield a $20 price tag. Well, right off the jump, that is going to limit the number of bottles you'll be able to sell, as average Joe consumer won't spend that for a bottle at a grocery store. So the vintner will then sell their bottles with their label for $20, while at the same time selling in bulk to TJ's (the single biggest wine purveyor in the US) at a highly discounted rate, which nicely allows them to maximize their profits. TJ's then puts their own label on it allowing the vintner some anonymity so people will still buy their label at twice the price while TJ's is selling it much cheaper.