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I checked out the new one in West Des Moines a while back. Was with my 2 daughters who weren't in the mood for grocery stores, so I didn't get a chance to really absorb what all they offer.
I think the thing that stuck with me was all the 40 year old men working cash registers, dressed like 20 year old hipster douche bags on the way to the coffee house. It came off almost like they were wearing costumes. Sad.
Place isn't close enough to ever become part of my grocery shopping, but I may check it out again someday. Or not.
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Courage is not the absence of fear but rather the judgment that something is more important than fear.
The brave may not live forever but the cautious do not live at all.
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