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I guess I just have a different school of thought with a logo. I don't really believe the embodiment and mission of a company being in its logo. I think that is rarely conveyed. I think a unique and simple representation that can be effectively displayed across many usages is the best choice.
Logo for website...envelopes...letterhead...shirts. Something clean. Distinct. Simple.
Like I said just IMO but when you see logos of big effective companies they are simply not that intricate for a reason.
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