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Originally Posted by |Zach|
Ranked in terms of profit basketball and football mixed from the '09-'10 school year.
http://businessofcollegesports.com/2...rgest-profits/
One basketball program makes the top 30 and it is not who you would think.
Kansas basketball comes in at #73 just above Missouri basketball at #83 interestingly enough.
Mizzou football comes in at #35.
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Like anything, location matters. Home or away, I wonder what was the last time Kansas played in an arena that wasn't sold out? Value can be measured in many different ways.
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