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Read an interesting article that a lot of these moves might be a way of invigorating the hispanic fan base in Miami. If that's the case, and it's actually kind of brilliant, then I don't see that fan base being the same as the shitty fan base that roots for the Heat or the Dolphins.
Not to say that they want Pujols for his hispanic descent. Guillen, Reyes, Pujols... this is quickly becoming Latin America's team. And it's the perfect market to do that.
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