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Another thought--do you all have a "press kit" giving background on the story and the foundation?
You know the "John 3:16" people that are always sitting in endzones? Why not attempt to have a "What about Joe Delaney?" effort. Send the press kit to whatever network is covering the game that week so the announcers have the material to comment on the sign. List a web site address on the sign as well, where interested people could find more information on Joe Delaney and the foundation's efforts.
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