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Originally Posted by htismaqe
I ABSOLUTELY agree. I just don't get the reaction to this 60 Minutes piece when it's not only not new, it's 10-year old advice AT LEAST.
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The food reward aspect is fairly new, especially in the public eye. Food reward is much more than eating because food tastes good; there is a neurological aspect to it, as explained in the last part of the 60 Minutes piece. Not everyone is susceptible to it, just like not everyone who goes to Vegas becomes addicted to gambling (there are similarities between food reward and gambling and drug addiction).
Here's a nice rundown on food reward.
Plain sugar all by itself isn't particularly rewarding. Sit down with a bag of white sugar and a spoon and you'll get tired of it pretty quickly. Put that sugar in water and add some flavoring and it is much easier to put it away. To make sugar
really rewarding, combine it with fat (like pretty much all junk food).
A really good book on food reward is
The End Of Overeating. It details how food reward works on our brains and how modern food manufacturers engineer their foods to take advantage of it so that we buy more and more of their products.