Originally Posted by KcMizzou
I heard something recently that makes a lot of sense to me. Can't remember where... local radio, I think.
With the advent of DVR's, Netflix, Hulu, torrents, etc... advertisers can't be sure their ads are being seen on general tv programming.
The one form of entertainment on television where they can be 99% sure they are, is live sporting events. Hence the boom in TV contracts. Sports are the one thing that I always want to see as it happens. "I'll catch it later" is never an option.
Advertising during TV shows...I don't even consider. But there's a reason why you get "Call of Duty Black Ops 2" ads during the NBA Playoffs every year. Sports are a mandated live viewing event.
The other thing about B-Rush is that he never lied. Coach Self would be like, “Did everyone make curfew last night? If you didn’t make curfew, raise your hand.” All of us that broke curfew kept our hands down — except B-Rush. He’d raise his hand and tell on himself. Coach Self would ask him why he didn’t make curfew and he’d say, “Because the club was crackin’!” Everyone would laugh and he’d make B-Rush run a little bit.