I am waiting for NBC and maybe even the CW to give the middle finger to the Nielson company and say they're getting their ad numbers else where so it will include a much broader (and more accurate) rating. I have heard numbers as low as 20,000 people who are counted for Nielson ratings. It makes me sad to think that networks have to fold under them to be successful.
The common trend is people now more than ever are watching less primetime TV with the exception of sports. Something has gotta give, and I am betting it will be the outdated rating system before anything else.
“You think Denver has the greatest fans? Well, they aren’t.” -- Jake Plummer
Don't believe me? http://deadspin.com/sports/nfl/plummer-asks-the-world-who-wants-some-131609.php