Originally Posted by ragedogg69
I am waiting for NBC and maybe even the CW to give the middle finger to the Nielson company and say they're getting their ad numbers else where so it will include a much broader (and more accurate) rating. I have heard numbers as low as 20,000 people who are counted for Nielson ratings. It makes me sad to think that networks have to fold under them to be successful.
The common trend is people now more than ever are watching less primetime TV with the exception of sports. Something has gotta give, and I am betting it will be the outdated rating system before anything else.
There are plenty of legitimate criticisms of Nielsen's rating system, but sample size isn't one of them. They've got lots of methodological issues, like how to account for multiple TVs in a household, how to avoid double-counting people who watch both online and on TV, and a variety of other issues. However, adding another million people to the mix wouldn't fix any of those issues.
Regardless, the problem is that there's no such thing as "getting their ad numbers elsewhere." No one else really does it because Nielsen is WAY better than anything anyone else has ever come up with. So while it's flawed in some ways, it's better than nothing (and is a lot better than random people on a message board saying "those numbers are too low because I like that show").