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Old 09-10-2012, 03:31 PM   #16
KC native KC native is offline
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Join Date: Feb 2009
Location: Fort Worth, TX
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Didn't really read the article in depth, but i assume they are building all the r&d into it and gorilla mathing their way to a per car cost. In reality though, no GM isn't losing $40k a car. The r&d is already spent. Some capitalized, some cash costs.

Japan's govt subsidized the prius IIRC and Toyota didn't start making money on the Prius until a couple years ago. The Volt is a longterm bet by GM and is the type of forward thinking that a business has to engage in to stay healthy over longer cycles.
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