Originally Posted by KC native
Didn't really read the article in depth, but i assume they are building all the r&d into it and gorilla mathing their way to a per car cost. In reality though, no GM isn't losing $40k a car. The r&d is already spent. Some capitalized, some cash costs
I read the article and this is exactly what they are doing.. combined with some heavy guesswork. 90% of the numbers in this thread are completely made up.