Originally Posted by WhiteWhale
Okay, let me ask you a hypothetical question. Scenario: You make video games. Your most popular seller is a game based off the NFL product that you pay royalties for.
Now imagine that the NFL called you and said "We're no longer allowing anyone who pays to use our image, and we're going to auction the rights off to a single exclusive buyer at a much higher rate."
Would you bid on that property in an attempt to obtain it, or are you fundamentally retarded?
Blame the NFL. EA did what any company would do.
Exactly. It's the fault of the NFL. 2K can't compete with EA Sports when it comes to a bidding war.