Another thing, and I hesitate to even bring it up and clue the other side of the aisle in.
But this election cycle has gone beyond whether anyone but Obama will fail like anyone but Bush. News AND opinion coverage is squarely fixated solely on how any and every thing Romney does is a 'new chapter in unconscionable and craven missteps.' Promotion of Obama qua Obama has been nearly completely abandoned.
SNL opened their show this last Saturday with this very conceit in a humorous, but telling, manner. Obama/Pharoah gave a speech that was basically 'I know I'm a big dud, but we have a secret weapon,' then cut to a bunch of Romney/Sudekis clips of him looking silly. Then he closed with a couple of bars of 'Let's Stay Together.'
Will it work? It's a big gamble to put ALL your eggs in the 'do you really want THIS dickhead' basket.