Thread: Economics Uncertainty
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Old 09-22-2012, 09:30 PM   #5
cdcox cdcox is offline
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I attended a policy symposium this week in the power generation sector. There were VPs and senior engineers from three of the biggest utilities in the US attending. These folks deal with uncertainty in fuel prices, environmental regulations, customer demand and technology all the time. They are betting billions of dollars on investments that are going to be operating for up to 60 years. A bad investment on a nuke plant can bankrupt a utility. But they don't have the luxury of sitting on the sideline waiting for the uncertainty to go away -- people need power. They solve the situation by diversifying their portfolio so that they will be able to provide their customers economical power regardless of changes in any of the factors plagued by uncertainty.

My point is that uncertainty has always been part of the business environment. It might be higher now than it has been in the past, but the fact is that it is going to be around for a long time. Deal with it or don't but quit whining about it. But the successful companies will be the ones that deal with it the best.
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