Interesting article. This was the big thing I wondered about
A lot of that data that Apple needs, Dobson says, must be supplied by humans. And part of that should be via crowd-sourcing techniques, he says. However, Apple doesn’t have a good source for this yet, says Dobson, who now runs a consulting service called Telemapics, also the name of his blog.
Google has processes in place for random Joe's to get into the maps system and make changes. (They have to be approved, of course.) Because of this system, they're able to keep their maps pretty well up to date, even in international areas where there previously wasn't much good data.
Not only does Apple not have such a system, it goes completely against the Fort Knox of control that Apple always relies on. I'll be curious to see if they eventually are forced to open this one area up a bit to consumers or if they'll try and find some way to do it themselves.