Once we establish our displeasure with what's going on, with whatever embarrassment is necessary, we need to give Clark the room he needs to get things done without looking like he's taking orders from us.
Clark losing face can get the ball rolling. Letting Clark save face keeps the ball rolling.
Not sure that banner/billboard #2 can be exactly like #1. For one thing, the media won't really cover it if it's yesterdays news simply repeated. They need fresh, and we're going to give it to them.
Let the FAX and Rainmen of the world wordsmith some magic.
"Do the right thing, Clark. We know you will."