Originally Posted by Deberg_1990
Yea, it was supposed to open early Sept and was heavily marketed during the summer. WB pulled it to reshoot the ending which contained the theater shooting. At first glance, Jan sounds like a dump, but Jan has become a much stronger movie going month in recent years.
Posted via Mobile Device
Not really. January is a dump month. It ranks ahead of Sept/Oct/Feb in terms of total gross, but the numbers are deceiving due to the number of strong movies that are released in late December whose grosses carryover into Jan.
January has typically contributed 7-10 percent of the total Hollywood gross per year for over the last decade, and most of that revenue comes from strong December movies that carry over into January, as opposed to movies that actually open in January.
Going back to 2000, the top January movie has been a December holdover 10 times...the exceptions being Gran Torino (opened wide Jan 9th, 2009), and The Green Hornet (opened wide Jan 14th, 2011.)
Gran Torino was also a WB release, and they may see Gangster Squad in that mold...as something potentially Oscar-Worthy that might be able to pull some good grosses in Jan/Feb as Oscar buzz begins to build. Gran Torino had a very limited release in Dec 2008 for Oscar qualification, I would expect Gangster Squad to hit NY/LA the last week of December to qualify for next March's Oscar race.