Trademarks aren't about money. It's not like a patent where people have to pay royalties. Nobody is going to have pay Tebow when they pray, and if you think that's what their attempt was here you're being ignorant.
"Tebowing" has indeed become a national thing that pretty much anybody who follows sports at all knows about. It's become a verb, and it's also become a brand, so to speak. What's the first thing you would think about if you saw a silhouette of a man kneeling and praying like that? Tebowing, right?
Well, that is a powerful thing, and if somebody were to create some sort of a logo out of that silhouette they could do damage to Tebow's brand. The trademark will allow them to legally tell somebody to stop using that mark.
For example, I'm sure Tebow and co. wouldn't like it very much of somebody made a gay porno video called Teblowing and used that silhouette on the cover of their DVD. The trademark would allow them to legally stop that sort of thing from happening because it could cause confusion in the market place.
They wouldn't have to pay him royalties, though. It's completely separate.
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Last edited by DRU; 10-20-2012 at 11:20 AM..