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If anything, this just goes to show you how absurd the patent and trademarking process has become in the US. Sometime in the future, we're going to see a complete collapse of this type of thing. The advance of technology, and the unenforceable nature of patents and trademarks is going to eventually completely dismantle the entire system. Globalization of technology means that other countries simply laugh at our notion that we control or own words and ideas. It's simply not a sustainable or enforceable system.
The fact that Americans think they can claim ownership of something as ridiculous and unimportant as a touchdown celebration is laughable. Just as the MPAA and RIAA are completely helpless to enforce protection of their IP throughout the world, so to will the time come for the same to happen to US patents and trademarks.
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