Been dealing with Apple for the last couple weeks and I have to say, they've been really helpful.
My Mac was purchased in 07, my Ram was a little inferior to install Lion. I dealt with apple on getting it done and they hooked me up. Sold me Lion for 20 bucks, (free shipping) resent me all of my audiobooks for free (which is never done, you have to pay each time if you lose them) and walked me through the whole process to get everything set up for free.
They were really awesome, surprisingly.