[memyselfI]

Originally Posted by HemiEd

I enjoy good defense as much as about anyone, but that scoring average is indicative of my interest in that game, low.

I understand it. I share the same view about NASCAR. Who wants to watch five million laps in case of one incredible crash? Then if I see a crash I feel guilty for watching just to see one...no thanks.


But I do love hockey and it's a low scoring game as well.

I figure there is a segment of the population of 40+ who absolutely hate soccer and will likely not budge on that sentiment. Unless they fell in love with the sport when their kid was playing it. That is fine because they are not the target demographic. There are people in their mid to late 30s who are open to the idea if you can get them to a game or two they might become permanent fans but generally they have less distrust or disdain for the sport. They are not the most important demographic to win over right now.

I think 20-35 somethings are. They grew up playing and watching. They tend to be more tech savvy and open to new experiences. Likewise, they tend to be more comfortable with different races and nationalities judging the athletes for their skill vs. place of birth. They are less concerned with the lack of an established American dominance in the sport but want to be a part of watching it get there. This is the age group that if they go to LSP they will return almost without exception. We've taken my son's friends in this age group who had sworn off the sport after they stopped playing or just never kept an interest and they became huge fans. Matter of fact, I can't count how many times I've seen this age group at games with small infants or toddlers in tow. The games tend to be less expensive and if you sit in the more family friendly sections it is a great time for young families. I imagine the kids in these families will grow up playing and loving soccer. What do you know, you have created your future fans.