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I think the NHL does a good job with their all star game (weekend), though scho63 is right that no one takes it seriously. It's in the middle of the season, so players are clearly not going to play all-out, and I don't think they should be expected to.
The game is really just part of a full event with (do I hear an echo in here?) a skills competition, a rookie game, and a variety of other things like that. If the NFL would just stop taking itself so seriously and make the event fun for everyone, it might be worth keeping.
Or they could just can the whole thing. That's fine too.
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