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Bob Dobbs probably knows this but if not... free advice. Know when your competitor takes their spot breaks then build yours to start 1-2 minutes before them. You go to spots... people turn the station... competitor goes into spots... people turn back as you're going back into music. They're with you for the next music sweep... rinse, repeat over and over. You'll build cume while giving the impression that all the other station does is play commercials when people turn there.
Winning.
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courtesy of BoneKrusher
"Baseball? It's just a game. As simple as a ball and bat, yet as complex as the American spirit it symbolizes. It's a sport, a business and sometimes a religion."
Ernie Harwell
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