Originally Posted by htismaqe
Because it runs all the shit they already run. That's the pitch, right there.
Great new features? Maybe. But it runs Office!
That is exactly the selling point: combining the form factor, consumer capability, and laptop/pc functionality into a single device.
The iPad is a great consumer device; it was revolutionary, but really no more than a high-tech toy. The potential is absolutely there; problem is Apple has their ecosystem completely locked down. While this is a boon for them in the short term, Microsoft's bet it is a long-term bust. If the Surface can combine the form factor with the functionality of the laptop, why continue screwing around with Apple's consumer product?