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JMO but I wouldn't get too hung up on a catchy title for it unless something comes along that really fits and says what you want to say. Cute names are great if they really mean something but if not "Carlota's tips for Hurricane Sandy relief" or the like is fine... imo. You can always use promos to explain it.
Interesting that you bring this up. My co-host and I are tinkering with the idea of trying to break the worlds record for longest continuous broadcast and making it for Sandy relief too. 73 hours by KISS-FM in Berlin was done just last November.
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