I talked to a co-worker who's brother is a political analyst in Iowa. He said the only reason the Reb. millionaires money didn't work was because of the hubris of the millionaires themselves. They wanted to keep spending money on things they thought were going to influence the election instead of listening to the advisors who were telling them how they should spend the money. He said the most outstanding example was the Benghazi situation. Advisors were telling them that the voters put this as a low priority issue when deciding who to vote for, but the millionaires were convinced that is where they wanted the emphasis going.
You'll see it's all a show, keep 'em laughing as you go, just remember, the last laugh is on you, and always look on the bright side of life!