Originally Posted by J Diddy
With all due respect, caring about the friend isn't an option in self interest. The only option is to perform the action due to fear of a negative consequence to yourself such as guilt over inaction.
Trying to find a way to feel good about yourself or to avoid feeling bad about yourself is self-interest.
"Well, it is one thing for Bill Clinton to say, I feel your pain. It is another thing for Barack Obama to say I feel your pain that I have caused." - George Will