Originally Posted by DaneMcCloud
George Lucas sold Lucasfilm to Disney. His close friend, Kathleen Kennedy, who had been running Lucasfilm for years, is still the head of Lucasfilm.
He was paid $4 billion dollars. $4 billion.
Disney purchased Lucasfilm, which includes the IP of Star Wars. They can now create animated and live action TV shows, feature films, vignettes - basically anything they'd like within the Star Wars universe, without paying any rights fees.
They're currently designing new rides for Disney Land and Disney World based on Star Wars. Those alone will massively help defray the cost to purchase the IP.
It's a goldmine. George didn't do anything with Star Wars because he was a afraid of public reaction.
He wilted after TPM. It crushed him.
StarWars the flamethrower (the kids love this one)