Its not too hard to figure out. Roger Ailes started the idea for something called "GOP TV" during the Nixon admin.... also tried to peddle it to Bush I. It was a way to spread Republican propaganda to millions. Ailes couldn't convince the Repubs to come up with the cash. Murdoch finally decided to bankroll the idea, but insisted that they drop the "GOP" moniker and peddle it as actual "news." Thats how the "Fair & Balanced" slogan was spawned - to blantantly disguise GOP TV (renamed FOX NEWS) as "unbiased news." Only the densest among us actually fall for it. Anyone can look up the history & see it.
Read the entire plan here: http://edge-cache.gawker.com/gawker/...es/ailes1.html