The reality is that until the GOP starts to get in line with the libertarian wing of their party, they'll continue to lose elections.
It's hilarious how they expect us to still blindly vote for the "R" despite their attempts to demonize, marginalize, and disenfranchise us. Delusion reigns from the very top of the GOP. They aren't a party anymore, they're an echo chamber of stupidity and arrogance.
Meanwhile, while they run a slate of slightly dumber liberals every year, more and more people realize we're not getting an actual choice from the two-party system, hence the growing number of independent voters.