One side of this whole new coach thing, that I believe will play a big roll is winning. Thats probably the biggest role.
But a close second is going to be getting/bringing the fanbase back to what it was in teh 90's. If Clark wants to make a shitload of money, which I'm absolutely sure he does, winning and having a front office open to the fanbase is the best way to do that.
And extending on that, winning in the playoffs and actually making some noise is an even bigger way.
So, I'm gonna start by bringing in a new GM and HC who are willing to work together, I'm drafting a QB first overall to build around, and I'm gong from there.